Users will soon have a new feature that enables them to cut down on the quantity of AI-created content appearing in their streams. This move comes as the service announced that it now features over 1 bn AI-generated clips.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a widespread release. This advancement aligns with a rise in content created by AI, fueled by recent AI video creators.
AI Content on Other Platforms
Studies have shown that nearly 10% of the fastest-growing content creators on a competing service primarily display content made by AI. A significant portion of this content is considered mass-produced AI material, a phrase for poor-quality, mass-produced content that is often nonsensical or bizarre.
Our research shows that a lot of users enjoy content produced via AI tools, ranging from computer-generated images to informative clips, and we aim to offer the community the power to see more or less of that, based on their own preferences,” said a platform representative.
Volume and Proportions
TikTok disclosed that there are presently over a billion videos on its service labeled as AI-generated. Overall, in excess of 100 mn media items are submitted to the app every day, making AI content a limited portion of its total content library.
Customizing Your Feed
Members will be capable of decrease or raise the amount of AI content they see by accessing the topic control setting in the application and selecting the AI content topic. Additional categories that can already be controlled under the tool include current affairs, clothing, aesthetics, and dance.
Platform Guidelines
TikTok’s policies require users to tag lifelike AI-made content, and it bans malicious fake videos of public figures or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be taken down under its community policies.
In addition, the service will now attach an artificially created tag to content made using its built-in AI features, or flagged by an collaborative effort for identifying artificial media. This action is designed to stop users from attempting to bypass the disclosure requirement.
Educational Initiatives
The company is additionally establishing a $2 million AI literacy fund for specialists and organizations to create educational content about responsible artificial intelligence. This program will benefit educational bodies focused on teaching coding and technology.
Moderation Strategy
The platform has defended its safety measures, following debate over intentions to lay off hundreds of safety staff in Britain. TikTok is planning to eliminate a significant number of roles in its content moderation team in the UK capital, with worker representatives and online safety experts expressing worry that people are being substituted by automated systems.
A trust and safety lead explained that staff-based oversight would continue to be important, but AI can safeguard staff by filtering out the most graphic content ahead of it gets reviewed by people. The company announced a significant reduction in disturbing and violent content reviewed by human moderators over the last 12 months due to reliance on its automated systems.
We believe it is crucial to integrate people and machines to ensure user safety,” the official commented. “We’ll have people as involved in the system, but we also think it’s very important to limit contact with dangerous material as rapidly, which is why a lot of the machine support is really helping us process content quickly.”
